If you are just starting your business or even if you’ve been in business for a while and are ready to level up then you are doing a lot of reading on what’s important in the world of digital marketing. The one thing you’ve probably read and heard over again is to improve your Search Engine Optimization better known as SEO. You’ve been told to improve your SEO or have been solicited by companies offering to do it for you for a hefty price tag and you still wonder what it is.
Well basically its strategies, techniques, and tactics used to increase the number of visitors to a website. In other words, SEO is another tool you need to use for the goal of getting to rank on the first page of Google, Yahoo or Bing because this will bring you more website visits. This traffic is called organic traffic. Here is how it works: You enter keywords and page descriptions on the backend of your website and when someone does a search for those keywords you potentially can come up in the results list.
Don’t get too excited it’s not just that simple because in addition to all that the people of the world wide web added some artificial intelligence, known as algorithms, that makes it not as straight forward.
Before I give you some tips I want you to keep in mind one important tip, before you start to optimize your website for engine search or high someone one to do it, you need to have a strategy. This means that every page within your website needs to have a clear purpose and the main keyword assigned to it.
So how can you help yourself win at the SEO game, here are some tips:
- Use Your Competitions Keywords
To help you with this there are other tools out there to help you search for keywords that you competitors are using. One good place to start is Alexa, yup that Alexa the one with all the info, she lets you see some basic details for free but of course Amazon has a paid version for more information. Scroll down until you get to the browse top sites option. These keywords will probably be the same ones you would like to rank for your website as well.
- Become a Wordsmith
When you have the data from your competitor the trick is not to use the most searched or popular words but to also pick keywords or phrases that are variations of the things people want from your business. Let’s take for example an event planner. The obvious keyword is going to be event planner but think of other things like event planner checklist or event services, event planner day of coordinator, or event budget. Pick keywords where you feel you have a chance to provide better content or better value than your competitors and outrank them.
- Be Strategic With Your Website
Now that you know what customers want and the keywords they may use to find the products or services, identify pages on your website that will fit the keywords. Be sure to create content and pages were you can use keywords and phrases that your customers are looking for such as “business coach women entrepreneurs”. You don’t need to write a daily or weekly blog post but it’s important to write an article displaying your industry knowledge at least once a month and add those keywords or phrases. This will add to your search engine optimization.
- Analyze Your Performance
Now that’s you’ve setup your SEO you have to see if it’s working. How do you measure what you’ve already done? The best way to do that is to setup your with Google Analytics. GA has several reports and many have settings that can be customized to enhance the information you want to see. If you need help getting setup check with Google, you can start for free. It may be intimidating but take your time, you can do it!
A key thing to remember is once you’ve set your SEO, it’s not like the chicken machine, set it and forget it. With technology and social media things change so quickly, you must stay on top of industry trends and update your search engine optimization to meet the demands of the internet. Remember to provide value to your potential customers and optimize your website with valid content so you don’t get caught on page 2 of Google search site.