When it comes to media, too many business owners forget a very important rule. What is this rule? Here it goes: Never wait for opportunity to come to you. Entrepreneurs create opportunity for themselves day after day.
If you have a business and you are looking to better connect to media outlets, have you thought about adding your voice to the media landscape? By becoming a contributor, you can grow your public persona which in turn provides additional exposure for your business. Does this sound good? Let’s discuss the 4 steps needed to become a contributor in 2020.
#1 Identify the Right Media Outlets
If you are an accountability coach, should you be a contributor in a nature magazine? Probably not, unless your clients regularly read those types of magazines. Writing for a magazine, blog, or newspaper focused on lifestyle matters makes complete sense. There is a plethora of media outlets in the world waiting for you to join the team. Are you ready to become a contributor?
#2 Create Your Pitch
When pitching yourself as a contributor, there are a couple of key things to keep mind:
- Did you follow the contributor guideline? (e.g., email submission, online form, etc.)
- Share the basics (e.g., Who, What, When, Where, Why, and How of You)
- Identify why you want to write for the media outlet
- Present 3-5 pitch ideas of what you want to write about
- Don’t hide the ball (How can the media outlet get in touch with you if they want to move forward with your pitch)
#3 Plan for Success
Will you hear back from every outlet you pitch? Most likely not. Don’t let any rejections or ignored emails bring you down. Use those moments as fuel to keep moving forward. Every time you reach out to a media outlet intend to hear back from them. Don’t plan to be ignored or rejected. It seems like an obvious tip of advice. But too many people are quick to reject themselves before anyone else can. Sadly, this will never help you prosper.
#4 Stick to Your Promises
You followed through with the tips above, now you are looking at an email response stating the media outlet is interested in seeing your article. Now what? You have to follow through with your pitch. Are you ready to share your voice with the world?
Natasha Nurse is a speaker, coach, podcaster, and content creator. She started Dressing Room 8 to provide a web-based resource where women can gain personal and professional empowerment through her fashion and lifestyle focused blog. Dressing Room 8 helps women learn how to think with clarity, dress with confidence, and live with purpose. She is the Lifestyle Editor for Plus Model Magazine and she co-hosts a podcast with her husband called WokeNFree.